Successful Execution
World Cup Soccer
We are proud of FMI,who helped us conduct the most successful event merchandise program in World Cup history. World Cup Marketing
- First World Cup in US 1994
- Exclusive on-site concessionaire
- Served all 9 host cities
- 3,500,000 people
- 30 day period
- Generated nearly $20 million in gross receipts
- Employed staff in excess of 5,000